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Mailprotector Named “Triple Crown MSP Event Champion” by Omdia

Composite image featuring Omdia’s MSP event research and the announcement of the Triple Crown MSP Event Champions, including Mailprotector among the seven recognized vendors.

Mailprotector Named a Triple Crown MSP Event Champion in Omdia’s New Channel Ecosystem Report

Deep research identifies the seven vendors shaping MSP 3.0. Mailprotector earns recognition for consistent community investment and impact, community leadership, and punching far above its weight.

A Data-Driven Look at the MSP Event Landscape Lands Mailprotector in the Top Tier

In a massive new analysis of the managed services provider (MSP) ecosystem, Omdia identified the 40 most influential MSP events out of a staggering 352 industry gatherings tracked across North America and beyond.

The report, authored by Jessica C. Davis, Principal Analyst at Omdia, and Jay McBain, Chief Analyst at Omdia, delves into where vendors invest, how communities form, and which companies are setting the tone for the next era of the MSP channel.

And right there, listed among the absolute standouts?
Mailprotector.

We were officially named one of the “Triple Crown MSP Event Champions” — a group of just seven vendors that topped all three of Omdia’s strategic investment categories:

  • Ubiquitous Sponsors: Vendors who show up nearly everywhere MSPs gather.
  • MSP-First Investors: Vendors who punch above their weight by investing far beyond their company size.
  • Event Investment Leaders: Vendors making the strongest overall commitment to the MSP community.

Alongside Mailprotector, the champions include: Rewst, CyberQP, CyberFOX, FlexPoint, Monjur, and Galactic Advisors.

For a team our size, this hits different. This is validation that our commitment to MSPs is real and recognized.

“This is rare and empirically validates our commitment to the men and women of the MSP channel.” — David Setzer, Founder & CEO, Mailprotector

Bar charts from Omdia’s MSP event study showing which event formats and partner event elements MSPs find most valuable.

Why This Matters for MSPs and Why Mailprotector Shows Up So Hard

Many MSPs ask: “Are there too many events?”

Jessica and Jay’s research acknowledges the fatigue, but also recognizes the reality: the right events still deliver huge value. Their analysis found that MSPs gravitate toward:

  • Small, local, hyper-community events
  • Vendor-led regional shows
  • High-value networking and product development discussions
  • Product and service intelligence
  • Tight-knit ‘micro-communities’ that define MSP 3.0

Mailprotector’s strategy has always been simple:
Show up. Be accessible. Help MSPs win.

Not with the biggest booth — but with the deepest relationships. That’s exactly the dynamic Jay and Jessica surfaced.

“Vendors who treat MSP events as strategic investments in community influence rather than line-item marketing spend will set the standard for the MSP 3.0 era.” — Jay McBain, Omdia

“The Triple Crown MSP Event Champions stood out — these vendors are setting the bar for the MSP 3.0 era.” — Jessica C. Davis, Omdia

What the Industry Is Saying — Social Proof From Leaders Across the Channel

Across both LinkedIn posts, dozens of MSP executives, CISOs, CMOs, and channel strategists chimed in:

“Some outstanding teams on this list.”

“Very interesting… This will certainly help in planning for 2026.”

“Fascinating analysis.

“This is great! Thank you!”

“Vendor event strategy has become a clear predictor of future market influence.

The MSP Event Landscape Is Changing, and We’re Leaning Into It

According to Omdia’s research:

  • IT Nation Connect just wrapped its 21st year
  • DattoCon NA and IT Nation Secure ended in 2024
  • Pax8 Beyond and Right of Boom are exploding in popularity
  • Roadshows and micro-communities are gaining momentum

Mailprotector is deeply aligned with this shift.

MSP 3.0 is here, and it’s driven by:

  • Cybersecurity-first service delivery
  • Email security and identity protection
  • Agentic AI and automation
  • Partnership-led ecosystems

We’re building for that future.

Want to Read the Full Research? Explore the Source Material

To understand the methodology and full findings, here are the direct references:

What This Means for Our Partners

If you’re a Mailprotector partner, this title means one thing. You’re aligned with one of the fastest-rising, highest-impact, most community-engaged vendors in the MSP ecosystem. Thank you for joining us on the ride! 

If you’re not a partner yet?
Now’s the time to join the companies thriving in MSP 3.0. Schedule some time with us here.

FAQ — Who Are the Analysts Behind This Research?

Who is Jessica C. Davis?

Jessica is a Principal Analyst at Omdia specializing in MSPs, MSSPs, AI adoption, cybersecurity, and global service delivery trends. She tracks the $593B managed services market and the transformations shaping MSP 3.0. More about Jessica’s work

Who is Jay McBain?

Jay is one of the most awarded, respected, and influential channel analysts in the world. Now Chief Analyst at Omdia, he has spent 30 years shaping how vendors think about partnerships, ecosystems, and go-to-market strategy. More about Jay McBain

Closing Thoughts

Being named a Triple Crown MSP Event Champion isn’t just a badge — it’s a signal.

A signal that MSPs see us.

Analysts see us.

And the community sees the work we’re putting in.

We’re honored.

We’re energized.

And we’re just getting warmed up.

See you at the next event.

We’ll be there — like always.